Climate change poses clear, catastrophic threats. We may not agree on the extent, but we certainly can't afford the risk of inaction.
We need to push ourselves to make as many reductions as possible in our own energy use first - and that takes time. But we must do this quickly - the climate will not wait for us.
Becoming carbon neutral is only the beginning. The climate problem will not be solved by one company reducing its emissions to zero, and it won't be solved by one government acting alone. The climate problem will not be solved without mass participation by the general public in countries around the globe.
Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just 1 percent. That would be like turning the state of California off for almost two months.
We could make a difference just by holding our emissions steady as our businesses continue to grow. But that doesn't seem to be enough: we want to go all the way to zero... Today, I am announcing our intention to be carbon neutral, across all our businesses, by 2010.
We're not a manufacturer, or an airline, but we do use energy. Printing and publishing newspapers, producing films and television programs, operating 24-hour newsrooms. It all adds carbon to the atmosphere.
Climate change and energy use are global problems - News Corp is a global company. Our operations affect the environment all over the world.
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