Jean Baudrillard Quotes About Advertising

Quotes about: Advertising

• Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved - commitment to a scenario.

  Jean Baudrillard

  Mean, Commitment, Government

  Jean Baudrillard (1989). “America”, p.109, Verso

• This false distance is present everywhere: in spy films, in Godard, in modern advertising, which uses it continually as a cultural allusion. It is not really clear in the end whether this 'cool' smile is the smile of humour or that of commercial complicity. This is also the case with pop, and its smile ultimately encapsulates all its ambiguity: it is not the smile of critical distance, but the smile of collusion

  Jean Baudrillard

  Distance, Spy, Use

  Jean Baudrillard (1998). “The Consumer Society: Myths and Structures”, p.121, SAGE

• The Yuppies are not defectors from revolt, they are a new race, assured, amnestied, exculpated, moving with ease in the world of performance, mentally indifferent to any objective other than that of change and advertising.

  Jean Baudrillard

  Moving, Race, Yuppies

  Jean Baudrillard (1989). “America”, p.110, Verso

• If everything on television is, without exception, part of a low-calorie (or even no-calorie) diet, then what good is it complaining about the adverts? By their worthlessness, they at least help to make the programmes around them seem of a higher level.

  Jean Baudrillard

  Complaining, Television, Levels

  Jean Baudrillard (1989). “America”, p.102, Verso

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