People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great; it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.
Film is endlessly just beyond your reach. I think that's what I love so much about it.
Humans are vulnerable, messy little animals and that's normal. And all I want to do is make a space for that in my films.
I pretty much believe that a film is a film and when an audience watches a film, they finish it.
I'm not a craftsman of graphics or art or film. I'm more of an idea generator and manufacturer.
Being a good Hans Haacke student, part of his influence on me is that there's no difference between a gallery show and a film - or even an ad and a T-shirt-in terms of cultural legitimacy. They're just different contexts in which to have some sort of communication.
It's funny now how much we look at - whatever you want to call it: art, design, culture stuff, film - online, and how in the online world, you're instantly global.
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