If you do it right, it will last forever.
There is no design without discipline. There is no discipline without intelligence.
Good design is ubiquitous and forever.
If you can design one thing, you can design everything.
The life of a designer is a life of fight: fight against the ugliness.
The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It’s really more about logic than imagination.
Styles come and go. Good design is a language, not a style.
Design without discipline is anarchy, an exercise of irresponsibilit y.
Design is not art. Design is utilitarian, art is not.
You do design because you feel it inside; you have a moral issue to spread quality in our environment.
I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.
So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.
In design, be logical, search for truth, be clear.
...if all people doing desktop publishing were doctors we would all be dead!
Graphic Design is the communication of information in an appropriate visual manner.
I started very early. I started to be interested in design when I was 14 years old, basically, and before I was just like anybody else, any other kid. I was playing with everything. I loved to do stage sets by cutting a piece of board and making a cut in three sides, flipping it down, making the stage.
I started to begin to be interested in architecture and design when I was 14 years old, which was pretty early in life. And then I would start to look at architectural magazines and I eventually went to the school of architecture too, but one of the things I learned very early is that an architect should be able to design anything from a spoon to the city.
Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.
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