Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.
Good design is good business.
The urge for good design is the same as the urge to go on living.
Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.
Good design is a lot like clear thinking made visual.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Art has to move you and design does not, unless it's a good design for a bus.
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
Good design means as little design as possible.
Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
The difference between good design and great design is INTELLIGENCE
Perhaps believing in good design is like believing in God, it makes you an optimist.
Accessible design is good design.
Design means being good, not just looking good.
Good design doesn't cost, but it pays.
Good design doesn't date.
I never design a building before I've seen the site and met the people who will be using it.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
You can't do better design with a computer, but you can speed up your work enormously.
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