The quality of business communications has become poorer in recent years as people avoid phone calls and face-to-face meetings, I can only assume, in some misguided quest for efficiency.
I love stirring the pot. I love giving big companies a run for their money - especially if they're offering expensive, poor-quality products.
Quality brands never go bankrupt.
We always enter markets where the leaders are not doing a great job, so we can go in and disrupt them by offering better quality services.
I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.
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