He will win who knows when to fight and when not to fight.
Pretend to be weak, so your enemy may grow arrogant.
He who knows his enemy and himself well will not be defeated easily.
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
If it is to your advantage, make a forward move; if not, stay where you are.
Ponder and deliberate before you make a move.
He who wishes to fight must first count the cost
Hold out baits to entice the enemy. Feign disorder, and crush him.
Management of many is the same as management of few. It is a matter of organization.
Those who would wage war, should first eliminate all domestic enemies before proceeding to attack the external foe.
Wait by the river long enough and the body of your enemy will float by you.
The successful person has unusual skill at dealing with conflict and ensuring the best outcome for all.
Do not engage an enemy more powerful than you. And if it is unavoidable and you do have to engage, then make sure you engage it on your terms, not on your enemy's terms.
All war is based on deception.
These are the six ways of courting defeat - neglect to estimate the enemy's strength; want of authority; defective training; unjustifiable anger; nonobservance of discipline; failure to use picked men.
The line between disorder and order lies in logistics.
Know thy self, know thy enemy. A thousand battles, a thousand victories.
Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment - that which they cannot anticipate.
Don't flail against the world, use it. Flexibility is the operative principle in the art of war.
Nothing is more difficult than the art of maneuvering for advantageous positions.
If your enemy is superior, evade him
Unless you enter the tiger's lair, you cannot get hold of the tiger's cub's.
Be extremely subtle, even to the point of formlessness. Be extremely mysterious, even to the point of soundlessness. Thereby you can be the director of the opponent's fate.
Appear weak when you are strong, and strong when you are weak.
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