Attack him where he is unprepared, appear where you are not expected.
In all history, there is no instance of a country having benefited from prolonged warfare. Only one who knows the disastrous effects of a long war can realize the supreme importance of rapidity in bringing it to a close.
Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.
When the leader is morally weak and his discipline not strict, when his instructions and guidance are not enlightened, when there are no consistent rules, neighboring rulers will take advantage of this.
Let your plans be dark and impenetrable as night.
In warfare, there are no constant conditions. He who can modify his tactics in relation to his opponent will succeed and win.
To ... not prepare is the greatest of crimes; to be prepared beforehand for any contingency is the greatest of virtues.
The height of strategy, is to attack your opponent's strategy.
Plan for what is difficult while it is easy, do what is great while it is small.
Opportunities increase as they are taken.
Sweat more during peace: bleed less during war
Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm
Kill one, terrify a thousand.
The peak efficiency of knowledge and strategy is to make conflict unnecessary.
Weak leadership can wreck the soundest strategy
Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death.
One mark of a great soldier is that he fight on his own terms or fights not at all.
Be where your enemy is not.
If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
Attack is the secret of defense; defense is the planning of an attack.
If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner
Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
Hold out baits to entice the enemy. Feign disorder, and crush him.
First learn to become invincible, then wait for your enemy's moment of vulnerability.
However desperate the situation and circumstances, don't despair. When there is everything to fear, be unafraid. When surrounded by dangers, fear none of them. When without resources, depend on resourcefulness. When surprised, take the enemy by surprise.
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