Typefaces Quotes - Page 2

• It was stone carvers in ancient Rome, scribes in the Middle Ages, all the way through Gutenberg to the present day. That's a pretty long track record. More likely we may reach a point where each one of us is a typographer with our own custom proprietary typeface.

  Michael Bierut

  Rome, Long, Track

  Source: scholarlykitchen.sspnet.org

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• It's a cliché, but typefaces are really just ingredients.

  Michael Bierut

  Ingredients

  Source: scholarlykitchen.sspnet.org

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• In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.

  Massimo Vignelli

  Age, Needs, Culture

  Massimo Vignelli, Lella Vignelli, Images Publishing (2004). “Design is One”, p.155, Images Publishing

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• There was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are invited to choose from a list of (surprisingly exotic) typefaces every time they turn on their computer. I think this has made everyone more aware of the idea that picking a typeface is a conscious choice.

  Michael Bierut

  Communication, Thinking, Typewriters

  Source: scholarlykitchen.sspnet.org

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• I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.

  Michael Bierut

  Writing, Two, Experts

  Source: scholarlykitchen.sspnet.org

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• Most people have no idea how much goes into designing a typeface. Twenty-six letters in the alphabet, usually with two versions of each, upper and lower case. Punctuation and alternate characters and numbers - let's not forget numbers - can add another 40 or so.

  Michael Bierut

  Character, Ideas, Two

  Source: scholarlykitchen.sspnet.org

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• I guess if there was a desert island scenario and I only could take one font with me, I guess it would be Helvetica, though it has it's limitations, I think it's incredibly versatile and gets the job done and I also think it's one of the typefaces that will really survive the test of time beyond the next several decades if not into the next century.

  Khoi Vinh

  Jobs, Thinking, Islands

  Interview with Austin Allen, bigthink.com. March 3, 2010.

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• Someday I'll design a typeface without a K in it, and then let's see the bastards misspell my name.

  Frederic Goudy

  Names, Design, Typography

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• By the year 2000 every secretary will have a favorite typeface.

  Roger Black

  Years, Design, Typography

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• A great typeface is not a collection of beautiful letters, but a beautiful collection of letters.

  Walter Tracy

  Beautiful, Letters, Collections

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• If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backward 10 years later.

  Steve Jobs

  College, Stanford University, Years

  Commencement Address at Stanford University, delivered 12 June 2005, Palo Alto, CA

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• I think a lot of people overlook the importance of the menu as a marketing tool and a way of communicating to the customer what the ambition of their restaurant is. Not only the typeface and the design, but what is it printed on? Is it cheap-looking? Is it the right kind of paper for that restaurant?

  Joe Bastianich

  Ambition, Thinking, People

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• I believe sans serif typefaces - today upheld as models of neutrality and legibility - were called "Grotesques" in the 19th century because people thought they were hideous. But now we're used to them.

  Michael Bierut

  Believe, People, Neutrality

  Source: scholarlykitchen.sspnet.org

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• Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later.

  Steve Jobs

  College, Years, Calligraphy

  Commencement Address at Stanford University, delivered 12 June 2005, Palo Alto, CA

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