Maybe back in the day you didn't need to be the greatest looking to be on TV and you didn't need to speak the best, but in this day and age, I think you need to be the package. You need to look the part for your sponsors, you need to be able to speak the part for the media and to big CEOs.
When I follow the finals of the European Cups, I look at all the aspects surrounding protocol, to get some ideas. I am interested in personalities, sponsors and the stands. But as soon as the whistle goes, it's all on the pitch.
Sponsors and networks will really go all out and simply evaluate people on the basis of talent.
I hope this series is good work, but it is in the half-hour medium, which is limited to a kind of mediocrity that sponsors are just dying to have right now, and the public, for some reason, is unconsciously demanding.
Where are the Muslim people's sponsors? Where are its kings? Where are its leaders? The Muslim people is calling upon you, Jerusalem is appealing to you, will anyone answer?
Whenever it's suggested that our sponsors have some kind of influence or control of what we cover in some kind of censorship through financial pressure, it's rubbish. That's never happened.
The Masters is a very important tournament. You don't want to jeopardize your chances. The sponsors understand that.
Most sermons sound to me like commercials - but I can't make out whether God is the Sponsor or the Product.
A lot of sponsors over the years have left us. They've all come back. But they chose to leave us for a while because of stories we have done about them or their products or their friend's products or whatever.
Television could perform a great service in mass education, but there's no indication its sponsors have anything like this on their minds.
The longest word in the world is "a word from our sponsor."
If you think I've got a lot of sponsors, you should see the stuff I turn down.
Iran can and should be a responsible state, not the leading state sponsor of terror.
Paul Ryan, who teamed up with Akin in the House to sponsor harsh anti-abortion bills, may look young and hip and new generation, with his iPod full of heavy metal jams and his cute kids. But he's just a fresh face on a Taliban creed - the evermore antediluvian, anti-women, anti-immigrant, anti-gay conservative core. Amiable in khakis and polo shirts, Ryan is the perfect modern leader to rally medieval Republicans who believe that Adam and Eve cavorted with dinosaurs.
But Angela had at least 30% more viewers on the same night at the same time. I mean, she wiped everybody out. But the sponsors don't care when she had the most people. They only care about if there was only a handful of young viewers on the other one.
What I loved about bike racing was that it was not a mainstream sport. My heroes were self-made. There were no coaches, no training centers, and only a handful of sponsors. Training rides were not totally devoted to bike talk. I got to know a lot of riders this way, not just as good sprinters or good climbers, but as people who had ideas different from mine, jobs different from mine, and dreams different from mine.
When I stripped myself completely of pressure and thoughts of sponsors and realized I only love to climb, that's the day I did it.
Wheaties was the big sponsor in those days (1940s). They sponsored almost all the baseball games in the majors and the minors. That was a lot of Wheaties. I think there were twenty-four boxes in a case and some of these guys were hitting twenty-five and thirty home runs a season. We had a dog in those days named Blue Grass and the players used to give us their Wheaties for him. Blue Grass loved Wheaties and so did I.
Being black only helps them. Many times they get sponsors because they are black. And they have had a lot of advantages because they can always say, 'It's racism.' They can always come back and say, 'Because we are this color, things happen.'
If you have more money than you need, you have to give it away. It's a duty. I get to choose whom to sponsor, and I like to give to the areas that I know something about.
The world of extreme sports is also one of the big businesses. Kids might think that snowboarding is the ultimate freedom, but this freedom is being marketed to them by commercial sponsors.
The Victorians pioneered numbers of commercial rackets about which their descendants complain (the manufacturers of Bovril, it appears, were virtually official sponsors of the Boer War).
I want to say thank you to everybody at Hendrick Motorsports for their hard work...Obviousl y, the front row is very special, big thank you to Chevrolet and my awesome sponsor Lowe's Home Improvement !
I am climbing Mt. Kilimanjaro in Africa this Summer as a personal physical goal for myself, but also as a way to bring on sponsors and raise awareness and funds to help benefit the programs and initiatives of Chefs for Humanity.
The most puzzling thing about TV is the steady advance of the sponsor across the line that has always separated news from promotion, entertainment from merchandising. The advertiser has assumed the role of originator, and the performer has gradually been eased into the role of peddler.
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