You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
By almost any measure, the world is better than it has ever been. People are living longer, healthier lives. Many nations that were aid recipients are now self-sufficient. You might think that such striking progress would be widely celebrated, but in fact, Melinda and I are struck by how many people think the world is getting worse. The belief that the world can’t solve extreme poverty and disease isn’t just mistaken. It is harmful. That’s why in this year’s letter we take apart some of the myths that slow down the work. The next time you hear these myths, we hope you will do the same.
I liked myths. They weren't adult stories and they weren't children's stories. They were better than that. They just were.
The problem with memory is that is changes whatever it touches. It is never that accurate. As a result, I end up modifying and revising my own experiences. It's myth making.
Myths are public dreams; dreams are private myths. By finding your own dream and following it through, it will lead you to the myth-world in which you live. But just as in dream, the subject and object, though they seem to be separate, are really the same.
Capitalism’s grow-or-die imperative stands radically at odds with ecology’s imperative of interdependence and limit. The two imperatives can no longer coexist with each other; nor can any society founded on the myth that they can be reconciled hope to survive. Either we will establish an ecological society or society will go under for everyone, irrespective of his or her status.
There is no line between the 'real world' and 'world of myth and symbol.' Objects, sensations, hit with the impact of hallucination.
Am I a myth? Am I a legend? Or am I a phenomenon?
Just because something is told as a story and that story is part legend or myth, or feat of imagination, does not mean there is no truth in it.
There's a myth among amateurs, optimists and fools that beyond a certain level of achievement, famous artists retire to some kind of Elysium where criticism no longer wounds and work materializes without their effort.
The brain cannot multitask. Multitasking, when it comes to paying attention, is a myth. The brain naturally focuses on concepts sequentially, one at a time…To put it bluntly, research shows that we can’t multitask. We are biologically incapable of processing information-rich inputs simultaneously…Studies show that a person who is interrupted takes 50 percent longer to accomplish a task. Not only that, he or she makes up to 50 percent more errors.
You can live in the world of myth and be taken seriously.
A successful magazine has to build a myth its readers can believe in.
I liked Latin, I like languages, I liked all the myths, and the Roman tales that we were required to translate in Latin, and all these interesting people who were never quite what they thought they would be or seemed to be.
It struck me that what I'd heard about certain celebrities was true: they had It, whatever the hell It was. Star power isn't a myth; it is tangible and forceful.
It takes a very strong brain to resist the absolutes, the myths that the media and the politicians peddle - the idea that if you are too kind, where does it all end? That not to help someone is somehow a good idea.
The Big Bang is our modern scientific creation myth. It comes from the same human need to solve the cosmological riddle [Where did the universe come from?]
Read myths. They teach you that you can turn inward, and you begin to get the message of the symbols. Read other people's myths, not those of your own religion, because you tend to interpret your own religion in terms of facts -- but if you read the other ones, you begin to get the message.
The infectious values and myths transmitted by bad sportswriters may be the deadliest words in the paper.
It's a big con job. We have sold the myth of Dublin as a sexy place incredibly well; because it is a dreary little dump most of the time.
Rationalism belongs to the cool observer. But because of the stupidity of the average person, they follow not reason, but faith. This naïve faith, requires necessary illusions and emotionally potent oversimplifications, which are provided by the myth maker to keep the ordinary person on course.
Today the function of the artist is to bring imagination to science and science to imagination, where they meet, in the myth.
Christianity is a myth that has been literalised.
Uncritical semantics is the myth of a museum in which the exhibits are meanings and the words are labels. To switch languages is to change the labels.
Science only answers the question, How does it work? Or at most, What's there? Science asks what and how, philosophy asks why, myth and religion ask who. Who's in charge here? Who's the author? That's what we really long to know.
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