If Kona were to get a new logo, it would have to be a original character, not some well know one.
The hardest thing in fashion is not to be known for a logo, but to be known for a silhouette.
Today, 112 years later, 94% of the people in the world recognize the Coca-Cola logo and product. In 112 years, we can reach the world for profit's sake, but we cannot do it for the glory of God in 2,000 years.
I love doing logos. I've been a graphic artist all my life.
I hate these people, the Rams and their owner, Georgia Frontiere, for what they did, taking the Rams logo with them when they moved to St. Louis. That logo belonged to Southern California.
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