The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.
There is no design without discipline. There is no discipline without intelligence.
You can have an art experience in front of a Rembrandt... or in front of a piece of graphic design.
Design is where science and art break even.
Design creates culture. Culture shapes values. Values determine the future.
Digital design is like painting, except the paint never dries.
Graphic design will save the world right after rock and roll does.
Content precedes design. Design in the absence of content is not design, it's decoration.
I've never had a problem with a dumb client. There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.
It's through mistakes that you actually can grow. You have to get bad in order to get good.
Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures.
Make everything as simple as possible, but not simpler.
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.
Never fall in love with an idea. They're whores.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.
Innovation distinguishes between a leader and a follower.
Design is not just what it looks like and feels like. Design is how it works.
If you think it's expensive to hire a professional to do the job, wait until you hire an amateur.
Color does not add a pleasant quality to design - it reinforces it.
Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.
An essential aspect of creativity is not being afraid to fail.
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
You can't depend on your eyes when your imagination is out of focus.
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