The creative process is probably closest to problem solving, but it differs from it in a number of ways. In problem solving the immediate goal is a specific one ... in the creative process there is no such clear goal.
I've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university, I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand - to figure out what part of the company I loved. I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
The idea right now - and it may evolve - would be a live-action movie where some of his characters would be animated. To me, this movie is very much about the creative process.
...one of hallmarks of a creative person is the ability to tolerate ambiguity, dissonance, inconsistency, things out of place. But one of the rules of a well-run corporation is that surprise is to be minimized. Yet if this rule were applied to the creative process, nothing worth reading would get written, nothing worth seeing would get painted, nothing worth living with and using would ever get designed.
Humor is basically a cognitive process. And it's a creative process not only on the part of the cartoonist but on the part of the viewer.
The concern about what's too violent or what's too scary is something that I just completely don't let enter into my creative process. I feel like, if I spend a lot of time trying to worry about whether it will appeal to everyone and who will like it and who won't, and I try to please everyone, I'll just spread myself too thin and lose my mind.
Looking at the creative process is like looking into a crystal: no matter which facet we gaze into, we see all the others reflected.
I mostly write short stories. They are best written in a continuous creative process. You have a feel of immediacy.
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