Authors:
  • Never look for the story in the 'lede.' Reporters are required to put what's happened up top, but the practiced pundit places a nugget of news, even a startling insight, halfway down the column, directed at the politiscenti. When pressed for time, the savvy reader starts there.

    "How to Read a Column" by William Safire, www.nytimes.com. January 24, 2005.
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