America's new tea lovers are the people who have forced the tea trade to wake up. Elsewhere, tea has meant a certain way, a certain tradition, for centuries, but this is America! The American tea lover is heir to all the world's tea drinking traditions, from Japanese tea ceremonies to Russian samovars to English scones in the afternoon. India chai, China green, you name it and we can claim it and make it ours. And that's just what we are doing. In this respect, ours is the most innovative and exciting tea scene anywhere.