Every time I started a business and the people told me I was an idiot, I ended up making a lot of money. Si Redd used to say me, "Boy, you gotta be where they ain't." What that means is that you find areas of low competition because high competition means lower margins, and lower margins mean less profit. So we were always looking for places where we can be unique. If the thinking is out-of-the-box, people may not understand because they have not seen it before... Therefore you are an idiot.