Ronald A. Heifetz quote: What people resist is not change per se, but loss.

What people resist is not change per se, but loss.

Ronald A. Heifetz

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Ronald A. Heifetz, Marty Linsky, Alexander Grashow (2014). “Adaptive Leadership: The Heifetz Collection (3 Items)”, p.185, Harvard Business Review Press

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What people resist is not change per se, but loss. - Ronald A. Heifetz

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