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  • It's human nature to quit when it hurts. But it's that reflex that creates scarcity.

    Seth Godin
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    Seth Godin (2007). “The Dip: A Little Book That Teaches You When to Quit (and When to Stick)”, p.32, Penguin
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity. - Seth Godin
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