In a way, Che Guevara's fate was far worse than Simon Bolivar's. Guevara's collapse was complete: his intentions were forgotten, but his style was taken up by boutique owners (one of the fanciest clothes stores in London is called Che Guevara). There is no faster way of destroying a man or mocking his ideas than making him fashionable. That Che succeeded in influencing dress-designers was part of his tragedy.