Ralph Caplan quote: Designers shouldn’t design for museums any more than mummies should...

Designers shouldn’t design for museums any more than mummies should die for them.

Ralph Caplan

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Ralph Caplan (2006). “Cracking the Whip: Essays on Design and Its Side Effects”, Fairchild Books

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Designers shouldn’t design for museums any more than mummies should die for them. - Ralph Caplan

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