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My counsel to entrepreneurs is to 'own' a region, 'own' a market, 'own' a segment. Create something you can defend. Don't get hung up on the idea that you have to go national.
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My counsel to entrepreneurs is to 'own' a region, 'own' a market, 'own' a segment. Create something you can defend. Don't get hung up on the idea that you have to go national.