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  • I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.

    "The TH Interview: Yvon Chouinard, founder of Patagonia". Interview with Jacob Gordon, www.treehugger.com. February 7, 2008.
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