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  • Half the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings.

    Richard Branson
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    Sir Richard Branson (2010). “Reach for the Skies: Ballooning, Birdmen and Blasting into Space”, p.46, Random House
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Half the art of ballooning is to make your crashes so gentle that you can fool yourself into calling them landings. - Richard Branson
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