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  • This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it.

    Daniel Ek
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    "Spotify's Daniel Ek: 'We want artists to be able to afford to create the music they want to create'" by Stuart Dredge, www.theguardian.com. December 6, 2012.
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This is a way for artists to communicate directly to their fans. If you think of an artist like Bruno Mars, he's using Spotify, creating playlists and listening to music through it. - Daniel Ek
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