Eric Ries quote: By the time that product is ready to be distributed...

By the time that product is ready to be distributed widely, it will already have established customers.

Eric Ries

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Eric Ries (2011). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, p.64, Crown Business

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By the time that product is ready to be distributed widely, it will already have established customers. - Eric Ries

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