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  • Imagine for a moment if we once again knew, strictly as a matter of course, these few unremarkable things: What it is we're eating. Where it came from. How it found its way to our table. And what, in a true accounting, it really cost.

    Michael Pollan (2009). “The Omnivore's Dilemma: The Search for a Perfect Meal in a Fast-Food World”, p.206, Bloomsbury Publishing