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  • Valued achievements connect to people at a deeper level—and a deeper level can change behavior that is generally very difficult to change.

    John P. Kotter
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    John P. Kotter, Dan Cohen (2013). “The Heart of Change: Real-Life Stories of How People Change Their Organizations”, p.99, Harvard Business Press
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Valued achievements connect to people at a deeper level—and a deeper level can change behavior that is generally very difficult to change. - John P. Kotter
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