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  • The ability to subordinate an impulse to a value is the essence of the proactive person. Reactive people are driven by feelings, by circumstances, by conditions, by their environment. Proactive people are driven by values - carefully thought about, selected and internalized values.

    Stephen Covey
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    Stephen R. Covey (2015). “The Stephen R. Covey Interactive Reader - 4 Books in 1: The 7 Habits of Highly Effective People, First Things First, and the Best of the Most Renowned Leadership Teacher of our Time”, p.98, Mango Media Inc.
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The ability to subordinate an impulse to a value is the essence of the proactive person. Reactive people are driven by feelings, by circumstances, by conditions, by their environment. Proactive people are driven by values - carefully thought about, selected and internalized values. - Stephen Covey
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