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  • Steve Jobs has a saying that A players hire A players; B players hire C players; and C players hire D players. It doesn't take long to get to Z players. This trickle-down effect causes bozo explosions in companies.

    "12 Lessons Steve Jobs Taught Guy Kawasaki". Guy Kawasaki's speech at Silicon Valley Bank's CEO Summit, www.youtube.com. October 6, 2011.
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