Sometimes, though, I feel that pushing books is a whole lot like pushing medicine. Think of books as pills. I have pills that cure ignorance and pills that cure boredom. I have pills to elevate moods and pills to open people's eyes to the awful truth: uppers and downers as they were. I sell pills to help people find themselves and pills to help them lose themselves when they require escape from the pressures and anxieties of life in a complex society.