What does it mean to be yourself?” he asked. “If it means to do what you think you ought to do, then you’re doing that already. If it means to act like you’re exempt from society’s influence, that’s the worst advice in the world; you would probably stop bathing and wearing clothes. The advice to ‘be yourself’ is obviously nonsense. But our brains accept this tripe as wisdom because it is more comfortable to believe we have a strategy for life than to believe we have no idea how to behave.