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  • Facebook is inherently viral. There are lots of sites that include a contact importer, and for lots of them it doesn't really make sense. For Facebook it fits so well. It wasn't until a few years in that we started building some tools that made it easier to import friends to the site. That was a huge thing that spiked growth.

    "Startup School". Interview with Jason Kincaid, www.washingtonpost.com. October 24, 2009.
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