I'll tell you what is insidious about the Disney Princess, besides the fact that if you look into their merchandise, the 26,000 items, you're always finding books that are about "my perfect wedding." It's what it puts girls on the path for. And that it poses as something that protects girls, or staves off premature sexualization, when I think it primes them for it. I don't know where to put that on the continuum exactly. I guess eight?