I feel a particular sense of responsibility when you're taking something from the magazine directly and putting it in video. You can't be too flat. You need to have personality. You can't just scream out to the viewer. You need to have a fresh take on something or have a new look or have an interesting style, or be so raw that it resonates and is authentic. I think authentic is a good word. It's overused, I know, but I think it comes across in the video medium. If you can make a video authentic, it comes across.