I don't know if it's possible for anyone to really have that level of a voice anymore because our media is so diluted and parsed out. You know people kind of go for the news and information that they want as opposed to picking up a paper and seeing what catches their eye. It's a very stark difference and there is a few stories that end up going wide and everybody hears about them, but they're usually salacious celebrity stuff that is not about substance or it's the latest disaster and it's kind of covered in a way that is just trying to get eyeballs on the screen.