Get out of the way. This is actually Craig Newmark's law. As Google built the most powerful tool imaginable - the entire world of digital knowledge revealed behind a simple search box - so did Craig build a simple tool that changed society , and newspapers and real estate and more, without prescribing how we should use it. They create platforms to enable us to do what we want to do and then, instead of giving us rules about their use, then they stand back and put us in charge.