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I'm not interested in awards. I never have been. I don't think they are important. Don't get me wrong, if somebody gives me a prize, I thank them as gratefully as I know how, because it's very nice to be given a prize. But I don't think that awards ought to be sought. It encourages our business to be competitive in absolutely the wrong way. We're not sportsmen; we're not trying to come in first.
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