People are trying to build a society where they can talk across the aisle so to speak, and have civil discourse. At the same time we're trying to inform ourselves about what's really true so that we can make evidence based decisions that is better than superstition or rumor. But the fact is that people who use evidence based decision making have much better life outcomes, greater life satisfaction, they live longer, they make better personal and medical decisions, better financial decisions. But parallel to that is you can't reason somebody out of a position they didn't reason themselves into.