I think we're definitely playing up to characters. We see ourselves as a pop band. I don't have a pseudonym because I don't really need one, because I've got a weird name, but everyone has a stage name, and it's about a certain amount of escapism, really. The songs are inspired by the personal, but because there are seven of us that work on the songs together, they end up becoming Pipettes songs, rather than about any one individual.