I can't give a formula for how to spread joy, but I know that the source of the joy is one's own joy, and that that is not distinct from pleasure and fulfillment of desires. So I ask: What makes me feel alive? What is the expression of my inner wild? What would really feel good? What if what makes me feel alive leads me toward the deeper joys, which are found in generosity and service, in creating things that are beautiful to me? Maybe the world needs more of that. How many petroleum company executives are doing their work because it's beautiful to them? Not very many, I bet.