I think polling is the best way of gauging public opinion - doing something that's independent, that's quantitative, that doesn't give just the loud voices about how things are going; or doesn't give so called experts the notion that they know what public opinion is. I think that's what makes public opinion polling pretty important. Qualitative assessments of public opinion; going out and talking to people and understanding the nuance to what's behind the numbers. I think it's awfully important as well.