The problem with working with a record label is they maybe a song I want to make a video for that they will refuse to make a video for because they don't see that song as a single. And I found that very frustrating. I realised what I was doing was making these short films for the blind. They were films and all you had to do was put some headphones on and close your eyes and listen to my voice and you'd be able to visualise the images that I'm putting into your brain. And so I started calling what I was doing 'films for the blind'.