We believe in the joy and power of music, and we also see that to make this kind of statement today, you need to be a hero, because there are more dominant beliefs - like the belief in power itself or in fame or in money. Our belief in the power of music is something that really needs a strong position in order to keep it up for a lifetime - and hopefully even beyond. We don't want to miss out on the chance to give food for thought to other generations that may relate to it in a way that is not yet foreseeable.