Obviously, selling out is an issue but it's almost like an uncanny valley where you can be pretty unpopular for a while but you'll have die-hard fans that love you. Then as you get more popular, it'll be great and people will be excited for you and then you get to this middle-level popularity and people are like, "Oh, you're not famous but you're also not - we know who you are." You're just this like hideous disfigured music.