One analysis found that every dollar in the opening offer translates to about 50 cents more in the final agreement. So put the first offer on the table and aim high. A friend of mine says, "You should ask for the highest number you can utter without bursting out laughing." Do your research - I talk to people in my industry so I have goal in mind. Women low ball themselves, so if you think you are going way higher than you should, tell yourself that's probably what a man in your position would be asking for.