When women negotiate they are often viewed as pushy, but if you think about the way women are viewed at large: we are nurturing, helpful, motherly. Those are all stereotypes, of course, but if you play into them you don't face the same penalties. I struggle with this because I hate the fact that because I am a woman, I am supposed to smile when I go into a negotiation. But it's been shown to work. I shouldn't have to smile, but if doing so means that I am going to get the money and rise in power, then I see it as a necessary evil. Once we're in power, we can have resting b*tch face all day.