It's always been important to us to be original, which sounds really easy when you say it. Everyone says it all the time, but it's actually not that easy to be original. It's also something scary because if you're doing stuff that doesn't sound like anything else, I think a lot of people get scared of that. A lot of people tend to follow instead, they wait for something else to do something new and then they follow that. We just don't like to do that.