More than anything, I wanted to make sure that everybody was a pusher of difference. And they had to be able to do it in a communicative way, not esoterically. Because there are a lot of people who push things forward but sometimes only you and two people out of 500 in the room get it, but you want somebody who has mastered their craft so well that an 8-year-old gets it just like an 80-year-old gets it. They get the same visceral feeling.