Bullfighting has some of the elements of a sport or contest, and in the United States most people think of it as a sport, an unfair sport. If you're in Spain or Mexico it's absolutely not a sport; it's not thought of as a sport and it's not written about as a sport. It has elements of public spectacle, but then so does, for example, the Super Bowl. It has elements of a deeply entrenched, deeply conservative tradition, a tradition that resists change, as you pointed out.